Winning poster designs turned into road signs.
We're helping local schoolchildren stay safe by reminding drivers to slow down along a busy road into Richmond.
During the summer, children at the three primary schools on Darlington Road designed posters featuring road safety messages, and entered a competition to see their design turned into a poster to be displayed along the road.
Those signs have now been installed!
The StreetSense initiative is led by North Yorkshire Fire and Rescue Service, and is being delivered to all Key Stage 1 and 2 children in partnership with North Yorkshire County Council Road Safety Education team.
Department for Transport statistics from June 2015 showed an average of 1 child dying and 37 being injured on our roads per week. 72% of these incidents occurred between 8 and 9am and 3 and 4pm, with a frightening 78% of child casualties caused by failing to look properly. There are approximately 2650 children under the age of 16 educated in the Darlington Road area of Richmond, one of the most compact areas of this nature in North Yorkshire, which is why it has been identified for this scheme.
As part of the project, the children all got a presentation on pedestrian safety at their schools, and the chance to meet Spike the hedgehog. They practiced their pedestrian safety skills by walking to The Station, where the winners of the poster competition were announced by from the Mayor of Richmond, Councillor Russell Lord.
"We're delighted to be able to support this initiative," says Manager of The Station, Eileen Halliday, who hosted the judging session, where all of the designs were studied by the selection team (left).
"As a community building on a busy road, the StreetSense message is also very relevant to us. It was a real pleasure to be involved in the judging process and to be able to showcase the winning entries here in the building. Now the signs have been made and we hope they will get their message across to drivers entering the town."